DOI: https://doi.org/10.59321/BAUETJ.V4I2.23
AUTHOR(S)
Md. Hafizur Rahman1*, Shamima Easmin Shanta1, Md Zahid Hasan1, Md. Shahinoor Alam2
ABSTRACT
Promotional strategies in universities have made it possible to classify acts that add value to the institution’s brand and better identify to the audience that they are targeting. However, understanding South Asia’s socioeconomic dynamics is lacking, hindering tailored policies for promoting university growth. This research study aims to investigate the promotional tactics of newer and growing universities in South Asian region. The methodology employed to accomplish this goal was grounded on a review of the literature, which included an analysis of promotional strategies used by the universities. This study also discuss the key components of promotional strategies and a comparison of the strategies taken by universities found in the extant literature. The analysis concludes that promotional strategies, both traditional and modern, contribute to attracting new students and enhancing academic excellence. South Asian universities can enhance growth and academic excellence by integrating effective promotional strategies focusing on worth, fulfillment, and trust.