Do Employee Personality Traits Affect Employees’ Intention to Stay? A Study on Sales Force of Pharmaceutical Industry in Bangladesh

DOI: https://doi.org/10.59321/BAUETJ.V4I2.22

AUTHOR(S)

Sk. Neyazur Rahman1*, Sayed Azharul Islam2, Mahfuja Khatun2, Farhana Amin Kona3

ABSTRACT

Employee retention is a critical challenge for organizations, demanding a sound understanding of factors influencing employees’ intention to stay. This study investigates the impact of the Big Five personality traits: openness, conscientiousness, emotional stability, agreeableness, and extraversion on employees’ intentions to stay, addressing a significant research gap and offering insights into personality-based retention strategies. Employing a positivist paradigm and a quantitative approach, this research has utilized a causal-comparative design with data collected from 200 employees via a structured questionnaire. The analysis confirms data reliability through Cronbach’s Alpha and assesses normality to validate parametric testing, including correlation and multiple linear regression. Results indicate that conscientiousness and openness significantly affect employees’ intention to stay when emotional stability, agreeableness, and extraversion contribute to employees’ intention to stay but to a lesser extent. This study highlights the critical role of openness and conscientiousness in enhancing employee commitment and reducing turnover. Organizations are encouraged in this study to focus on these traits in their HR practices to improve retention outcomes. Findings also provide actionable insights for developing effective retention strategies and enrich the understanding of personality traits in organizational behaviour.

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